Customers began to understand that their judgment to a company exceeds what would they provide. Because when they provide an assessment to the company through the media or the public at large, anyone will give a similar assessment. Not infrequently simply because the customer does not like to our business, so that others will think so. That is why an assessment has important meaning for a business.
Come and go, pull and release the customer is not common anymore in a business. When we want to attract more customers, there would be things that make the most of our customers even left our business. In 2015, quality products and exceptional service of a company would be difficult to distinguish by the customer. Should anyone make them more interested and berminta follow what we have to offer.
Once the importance of the role of the customer and their assessment of our business, therefore we must know also how to attract those who are out to get back to us.
1. Attract customers from within themselves
A company needs to see how their customers are more humane. Not only focus on what data will be obtained. By continuing to reach out to customers by using feedback, providing insight, a business can offer a personal experience to their customers. Because the most important thing is how the customer was comfortable seeing our business, communicate with us to make transactions and spend money in our business.
2. Provide personal experience
Personal experience to customers is one of the ways the company to regain their loyalty. But with a growing time, every customer wants to have a product that seems genuine and can meet their needs and desires. Some well-known companies such as Converse and Nike have given memorable experience to their customers. Each customer can build or designing their own shoes, including specifying the color and pattern.
Customization as widely implemented by startup in Indonesia. They not only provide, offer and sell goods. But they also provide the opportunity for customers to determine what they want themselves. It makes customers happy and comfortable to spend their money back.
3. Restore the loyalty of customers
The desire of customers not only in the goods received, the appropriate price and service is friendly and fast. They also want to gain recognition as a customer in a business. Testimonials media has become one of them to be able to show that he had been shopping in a particular business. But more than that, a business must be profitable customers by giving them a new status for those who are loyal to our business.
Status here could be the ease of check in when they visit at the outlet. When they have reached the highest rank, we can give them a reward for his efforts. It makes them excited and also indirectly benefit we get.
4. Give entertainment
If you do a lot of things do not affect much to the progress of our business, do not forget to do this one. Serve entertainment to your customers. They came not just to satisfy the needs, but they come also to partner with us. Make them comfortable, happy and always amused. No matter whatever the industry was built, the entertainment factor is very important to build a successful brand to attract new customers, retain existing ones, and retract them away.
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